Dan Ashworth began his career with Norwich City. He later played for St Leonards and coached in the USA with the West Florida Fury before returning to East Anglia to sign for Wisbech

Wisbech's dire financial situation in the autumn of 2000 led to drastic wage cuts. Dan took this opportunity to leave the Fenman along with 5 other players (Paul Hill, Ian Pledger, Andy Gleave, Ricky Hailstone and Matt Carmichael)

Dan was promoted from Education and Welfare Officer to Academy Director at Peterborough following the Posh youngsters' poor start to the 2000/01 season. He replaced Adrian Boothroyd who was demoted to managing the 8-16 year olds. Dan worked closely with Kit Carson. In addition, Dan has opted to continue his playing career by signing for Eastern Counties League side Diss Town

Following Kit Carson's departure from London Road, Dan also left and joined rivals Cambridge United who ironically appointed Carson as Head of Youth Development in November 2001.

In February 2004, Dan left Cambridge to assist Adrian Boothroyd in setting up West Bromwich Albion's Academy.