On 6th October 2023 Norwich City announced that Ben Knapper would be their new Sporting Director taking over from Stuart Webber. Knapper will officially begin work at Norwich on November 27th, working through a handover period with Webber, who “will then transition out of the business.”

Knapper joins Norwich from Arsenal whom he joined in July 2010 as an Analyst and went on to become Lead Football Analyst, in 2015, and then Loan Manager, in February 2019. He is experienced in recruitment, loans and data and holds the Masters in Sporting Directorship from MMU.

Knapper said “I’m absolutely delighted to be joining Norwich City, It is a club that I’ve admired from afar for a long time. My interactions and dealings with the club over the years have always been very positive. It is a club that has always left an impression on me, and I’ve been really impressed with how they operate. There are clearly some very good foundations already in place. I’m really looking forward to getting started, meeting everyone and contributing to the next chapter of success in the club’s journey.”

In a statement on behalf of the club’s Board, Executive Director Zoe Webber added: “We're excited to have Ben lead our football department and join our Executive Committee given the extensive expertise he gained at Arsenal, a team at the cutting edge of English football. We're all proud of the football infrastructure we've built and believe Ben's skillset and experience will take the club to the next level which we've been working hard towards. Throughout the interview process, we were all really impressed by Ben’s depth of knowledge and excellent reputation in the industry, as well as his hunger and desire to join our club."