Danny Laws came to footballing prominence when he turned the West Suffolk College Football School, Bury St Edmunds, into a huge success.He coupled this with coaching Suffolk to their first ever victory in the FA County Youth Cup with a memorable victory at Portman Road lin the spring of 2005.

He joined Norwich in September 2005 as their Education Director for their Academy but quit in June 2006 to take up a PE teaching post in September. On 19th June 2006, he was appointed joint manager, with Chris Tracey, of Ridgeons League side Needham Market. Tracey stepped down from his role to rejoin AFC Sudbury in July 2007 leaving Danny solely in charge.