Sammy is a former Northern Ireland international striker with 18 caps to his credit. He began his footballing career in Norfolk with Gorleston before playing professionally with Port Vale, Aston Villa, Brighton and Cambridge accumulating 46 goals in 215 games. He moved to Holland with Sparta Rotterdam and Groningen. When his playing days were over, he returned to Norfolk to teach in Gorleston, at Cliff Park High School and then Lynn Grove High School.but also became involved in coaching the Canaries' schoolboys in 1990

In January 1998, he signed for the club full-time as the Youth Development Manager and was able to become the club's first Director of their Football Academy as he holds a UEFA Class A license.

At the beginning of May 2004, Sammy stepped down from his role as Norwich's Academy Director. Although his contract had a few more months to run, Sammy felt it was right for a new man to take control of the next stage of the Academy's development. He was replaced by David Williams and Ricky Martin

In October 2004, Sammy was unveiled as Ipswich Town's education officer after Paul Bartlett moved on from Portman Road to pastures new. "I was looking for work when Town's Academy director Bryan Klug told me Paul Bartlett was moving on and would I be interested in coming down," he said. "I had always had a good relationship with Bryan and his coaches. We have always had a warm rivalry, if you like. I thought long and hard and then took up his offer. It takes me back a little bit to my teaching side."

As education officer Morgan's job is to ensure that Town's young players receive tuition on more than just football as they go through the Academy system. "We are trying to give them an all around education, from 16 to 19," he said. "The education itself is a support system for those who are not going to get through. Statistics tell us the reality of the game is that a lot fall by the wayside in terms of getting professional contracts.

Morgan took up his appointment at Portman Road over 40 years after being rejected by Town as a schoolboy striker. Despite having trials for Town in the time of Alf Ramsey, he was not taken on.

Sammy is married, to Alison, and they have two children. Daughter Hannah, 23, teaches A level dance and son Ian is studying biology at Nottingham Trent University and loves playing football. "He was at Norwich academy but didn't break through there" he said.

In February 2009, Sammy was appoitned as Academy Manager following the departure of Tony Humes. Morgan continues to oversee the education of the scholars and is responsible for coaching the Under-15s and Under-16s. Bryan Klug, as Head of Player Development, will be focussing on supporting the club's coaches and the technical aspects that go with that. He will also have the final say when it comes to recruitment of boys.

In February 2015 it was reported that Sammy was fighting cancer.

In July 2016, it was reported that he was working with the Langley School.