Former King's Lynn manager Keith Rudd looked after Norwich's Under 15s Academy side in 1999/2000. He was appointed joint-manager of Kings Lynn reserves in May 2004 with Dereham's Matty Henman. He is also in charge of their Community work and all aspects of youth development.

Keith is a Linnet through and through having played with Lynn from his late teens. A prolific goal scorer, notching up over 200 goals, in 604 first team appearances. Has had 2 spells as first team manager, the first from 1978/84, when Lynn were moved from the Southern to Northern Premier League and success coming in winning the President's Cup and the Norfolk Senior Cup. His second spell was in season 1989/90. He has over 30 years coaching experience, a UEFA A coaching qualification and is a coach educator for the English FA.