Norwich City signed MK Dons striker Aaron Wilbraham on 1st January 2011 for an undisclosed fee on an eighteen month contract. , He oined the club on loan to enable him to play the match versus Queens Park Rangers before making the deal permanent later that day. He indeed made his debut in the 1–0 victory over QPR.

Wilbraham started his career at Manchester City as a youngster but made his league debut with Stockport. He scored 36 times in 185 appearances before joining Hull City for £100,000 in the summer of 2004. Wilbraham had just one season with Hull, which included two goals in 20 games and a one-month loan spell at Oldham. A switch to the MK Dons followed in June 2005 and he has gone on to feature 202 times, finding the net on 57 occasions. It is likely he will act as backup to City's leading scorer Grant Holt, who until now had been boss Paul Lambert's only recognised target man. "Wherever I've been there's been two big target men to come in when one is injured or suspended as well as maybe both playing together," he added."I'm going to try and grab this chance with both hands, I had loads of friends texting me yesterday saying it was a great chance for me and I'm going to try and hang onto it."

Wilbraham scored his first goal for Norwich in their 3-2 win at Leicester on 8th March 2011. However he was injured in that match leaving him with just 13 appearances to his name for the 2010/11 season

In January 2012, Wilbraham was linked with a move to Suffolk rivals Ipswich, possibly along with Adam Drury or Andrew Crofts depending on which bulletin board one frequents. He finished the 2011/12 season with 15 appearances and 1 goal as Norwich finished 12th in the Premier League

On 17th May 2012, Wilbraham was one of five players whom Norwich announced would leave the club on 1st June as their contracts would not be renewed

In early June, it was reported that Crystal Palace, Brighton and Bristol City were all keen on signing Wilbraham. He joined Palace on a two year deal on 4th July 2012. Eagles manager Dougie Freedman said: "Aaron is a player who brings with him experience of playing at the top level. I'm confident he will greatly improve the side and will help our younger squad members improve their game."

Wilbraham played in the play-off final victory over Watford on 27th May 2013 which secured promotion for Palace to the Premier League

Wilbraham was released by Palace at the end of the 2013/14 season having made just six appearances in that season, scoring once.

After impressing Bristol City manager Steve Cotterill when they were both on holiday in Dubai, Wilbraham signed a one year contract with Bristol City on 2nd July 2014. He reunites with former MK Dons striking partner Sam Baldock. In his first season with Bristol City, they won the Johnstone's Paint Trophy and the League One title, securing promotion on 14th April 2015 witha 6-0 win over Bradford. Wilbraham scored over 20 goals.

On 3rd August 2017, Wilbraham signed for Bolton on a one year contract.  He had scored five goals in 36 appearances for Bristol City last season, taking his total to 34 in 124 games. Wilbraham scored an 88th minute goal to give Bolton a 3-2 win over Notts Forest on the last day of the 2017/18 season to avoid relegation. It was only his second goal of the season (in 27 appearances). However on 7th June 2018, Bolton announced that they had released Wilbraham along with captain Darren Pratley and Karl Henry

Wilbraham signed for Rochdale on 26th June 2018. .

He was released by Rochdale on 19th June 2020 having made 52 appearances for Dale scoring nine goals.

On 2nd December 2020 he was appointed as Assistant Manager to Steve Cotterill at Shrewsbury. With Cotterill suffering from Covid-19, Wilbraham took charge for the FA Cup Third Round clash with Southampton on 19th January 2021 and the League One clash at Sunderland on 23rd January.

Wilbraham left Shrewsbury by mutual consent on 4th July 2023 following the club's appointment of Marcus Bignot as assistant head coach to new manager Matt Taylor. Steve Cotterill had already left the club in June 2023.